The Banner Adstats field is used to show members their current valid Banner Ads.

This output field has six variables:
• OpenFormat (default is '<tr><td>')
• MiddleFormat (default is '</td><td>')
• CloseFormat (default is '</td></tr>')
• Show Ad Content(show or dont_show; default is 'dont_show ')
• Clicks Descriptor (default is 'Clicks')
• Views Descriptor (default is 'Views')

Example:

• <? banner_ad_stats ('<tr><td>','</td><td>','</td></tr>','show','ClickThroughs','Exposures');?> would show standard formatting, plus includes the options to display a copy of each email ad, and alters the column headers to ClickThroughs and Exposures.